“So, why Instagram?”
Well, well, well. I’m so glad you asked.
My first job was in digital marketing, growing the Instagram accounts of household names like Canon and Disney from zero to hundreds of thousands in a matter of months.
This was back in 2014, when Instagram was still new and shiny (can you even imagine?!).
After a year of advising big consumer brands on their strategies, I decided to see if I could do the same for myself. If I could really practice what I preached.
So I picked my niche and set to work growing an Instagram account organically. Four years later, The Doors of London has hit more than 70k subscribers and achieved coverage from publications around the world.